Media Relations is one of the most critical areas within the corporate communication function. It is an ongoing activity which ensures that the organization has a strong public image. This function helps the public to understand the organization and its products. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when.
Often, public relations are conducted through the media, that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said.
American Honda Motor Co., Inc., has appointed Sara Pines responsible for executing the national public relations activities for the company's Power Equipment division located in Alpharetta, Georgia. Sage Marie, who formerly held this position, has been promoted to Manager, Honda Public Relations, and has relocated to Torrance, California, where he oversees automotive public relations operations.
My personal experience on media relations is when a celebrity endorses for an ad talking about the problems in the society like AIDS, not to smoke in public places etc. it has a lot impact on the public.